Sparkle Tech
Where imagination meets technology
Sparkle Tech is a brand created for children – designed to connect curiosity, creativity, and technology in an engaging, joyful, and approachable way. It’s an educational, colorful, and cheerful brand that brings innovation to life through a sense of magic.
Project brief
Create a logo and visual identity for a boutique children’s tech brand focused on imaginative, hands-on learning. The style should feel bright and friendly — appealing to young minds and their families while maintaining clarity and charm. The identity should communicate creativity and approachability, and remain adaptable across both digital and print applications. It should reflect a spirit of exploration, warmth, and fun, rooted in thoughtful design.
The Sparkle Tech logo was born from a desire to create a friendly character with instant personality. The smiling star became a central icon that appears across all brand assets—from tablets to plush toys. The colors, fonts, and icons were all carefully chosen to serve one vision: making technology accessible and delightful.
Looking Back
Working on Sparkle Tech gave me the opportunity to reimagine the connection between design and childhood. Through experimentation, research, and brainstorming, a brand emerged that reflects values of innovation, joy, and simplicity. It’s one of those projects that made me smile—both as a designer and as a kid at heart.
Sparkle Tech
Where imagination meets technology
Sparkle Tech is a brand created for children – designed to connect curiosity, creativity, and technology in an engaging, joyful, and approachable way. It’s an educational, colorful, and cheerful brand that brings innovation to life through a sense of magic.
Project brief
Create a logo and visual identity for a boutique children’s tech brand focused on imaginative, hands-on learning. The style should feel bright and friendly — appealing to young minds and their families while maintaining clarity and charm. The identity should communicate creativity and approachability, and remain adaptable across both digital and print applications. It should reflect a spirit of exploration, warmth, and fun, rooted in thoughtful design.
The Sparkle Tech logo was born from a desire to create a friendly character with instant personality. The smiling star became a central icon that appears across all brand assets—from tablets to plush toys. The colors, fonts, and icons were all carefully chosen to serve one vision: making technology accessible and delightful.
Looking Back
Working on Sparkle Tech gave me the opportunity to reimagine the connection between design and childhood. Through experimentation, research, and brainstorming, a brand emerged that reflects values of innovation, joy, and simplicity. It’s one of those projects that made me smile—both as a designer and as a kid at heart.
Software
Photoshop, Illustrator
Adobe Firefly, Indesign
ChatGPT
Typography
Boleh
Fredoka