THE BRAND
Ironhelm, is a bold new beer brand with a deep respect for the rich traditions and history of the Viking Age. Our beers are inspired by the strength, adventure, and legacy of the ancient Norse world, offering a taste of history with a modern twist. Crafted for the adventurous at heart, Ironhelm is a brand for those who live to explore, savor the moment, and appreciate the stories of the past.
From the iconic Viking imagery to the deep, rich flavors in every sip, Ironhelm brings the spirit of the Vikings into the present. Whether you’re a history enthusiast, a beer connoisseur, or someone who enjoys gathering around with friends, Ironhelm is your perfect companion for every adventure.
Join us on a journey through time, where each beer tells a story — of daring quests, legendary battles, and the enduring spirit of the Norse. Ironhelm: For those who seek greatness, both in history and in their beer.
WEBSITE
WIREFRAMES
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MOBILE
UI
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MOBILE
PROTOTYPE
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BRAINSTORMING
MOODBOARD
Viking imagery
Beer culture
The moodboard behind Ironhelm draws inspiration from the bold and rugged world of the Vikings, fusing ancient Norse imagery with the timeless joy of drinking. The Vikings were known for their love of hearty feasts, where mead — a fermented honey beverage — played a central role. Beer, mead, and other craft brews were integral to Viking culture, enjoyed in taverns and feasting halls alike. These drinks weren’t just about refreshment, but were part of the rituals and celebrations that defined their legendary way of life. Ironhelm blends this ancient Viking spirit with the modern craft of brewing, bringing the taste of history into the present day.
NAME CREATION
TYPOGRAPHY
Norse
AA
Bold
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IM FELL English Roman
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Regular
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LOGO PROCESS
To decide on the perfect logo for our brand, I presented a series of logo designs to my peers. Each logo was carefully crafted with its own unique elements, reflecting different aspects of our Viking-inspired identity. I made sure to highlight what made each design special, but, unsurprisingly, the group was split. There was a lot of passionate debate as each person weighed in on their favorite, pointing out the subtle nuances that made one stand out over the others. After a lot of back and forth, we finally settled on a logo that resonated the most with the crowd — a design that captured the Viking spirit, strength, and boldness we were aiming for. It was a tough decision, but the chosen logo truly encapsulated the essence of Ironhelm.
LOGO VARIATIONS
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SLOGAN
The slogan “DRINK LIKE A VIKING” is designed to immerse drinkers in the Viking experience, inviting them to embrace the bold spirit of the Norse warriors. It’s not just about enjoying a beer, but about embodying the strength, camaraderie, and adventure of Viking culture. This phrase connects the consumer to the legacy of the Vikings, making them feel part of a timeless tradition of bravery and celebration.
Software used
