Itay’s company is an established business, and his name (Itay Gev) is the name of the business. Initially, we held a meeting to get acquainted with the spirit of the business and to learn about Itay’s professional background.

After learning about Itay’s business, we worked on logo sketches for the company. At the client’s request, the logo and overall design reflect a clean, personal, and professional style.

The logo was inspired by elements from the bodybuilding world, such as the term “V-taper,” where a person’s developed back resembles a triangle. Additionally, the branding features Itay himself as the personal trainer. Next, we began the marketing branding process for the business, which includes a poster, informational brochure, newspaper advertisement, and stationery. Throughout the process, there was continuous communication with the client to achieve the best results to his taste, both in terms of aesthetics and theme.

The goal of the project was to make Itay much more recognizable in the community and to reach his primary target audience. Itay’s personal training business targets serious adults aged 30-60 who want to improve themselves and are willing to put in the effort.

The project was carried out using Photoshop, Illustrator, and InDesign. The images used for the project were sourced from the internet, specifically from the Pexels website. The mockups were obtained from Mockups-Design and Mockupnest websites.