“Saw” is a chilling and innovative horror franchise that took the genre by storm, marking a new era of psychological terror. Created by James Wan and Leigh Whannell, the original 2004 film introduced audiences to an unforgiving and twisted world of moral dilemmas, gut-wrenching suspense, and shocking plot twists. At its heart, “Saw” isn’t just about gore, but rather the psychological torment inflicted on its characters—and by extension, its viewers—forcing them to confront their deepest fears and darkest choices.

The marketing for the first film perfectly captured this sinister atmosphere. While the original “Saw” posters were deceptively simple, their minimalistic design was an eerie reflection of the film’s underlying tension. In my redesign of the iconic poster, I’ve taken a fresh approach by blending key visual elements from the film with a style that pays homage to the haunting nature of the original. The new design incorporates elements like the infamous reverse bear trap, the dimly lit setting of the room, and the sense of entrapment—all while introducing updated typography. The result is a poster that not only captures the essence of “Saw” but elevates it—adding an extra layer of intensity that mirrors the film’s unforgettable atmosphere.